There are a lot of boycotts happening. Don’t forget this one…

Please overlay the Peoples Union boycotts with the 40-day Lenten Fast from Corporations: A Call to Spiritual Resistance.(targetfast.org), from March 5-April 17.

It’s time for all of us to step up and do these actions. No one will hit us with clubs, spray us with fire hoses, set dogs on us, or in the case of the 1963 Jackson, Mississippi lunch counter protest, cover us with condiments.

Along with all the one-week actions, all anyone has to do is NOT SHOP AT TARGET again until after April 17th. 40 days is long enough to make a serious impression on Target, if WE DO IT!

Sit-in at Lunch Counter, Image ID #2381, Wisconsin Historical Society.

This effort started in a Black church in Georgia in protest of Target’s deliberate and cynical capitulation of their Diversity, Equity & Inclusion (DEI) values to the racism of our current regime.

40 days seems like a long time, but the Montgomery Bus Boycott took over a year to have effect. White people did not join in, so it took longer for any economic effect to be felt.

In his “Letter from a Birmingham Jail” (read it again here if you haven’t done so in awhile – (https://www.csuchico.edu/iege/_assets/documents/susi-letter-from-birmingham-jail.pdf), MLK Jr. expresses his profound disappointment in white moderates, who can’t seem to maintain any effort that even slightly inconveniences them.

“I had hoped that the white moderate would see this. Maybe I was too optimistic. Maybe I expected too much. I guess I should have realized that few members of a race that has oppressed another race can understand or appreciate the deep groans and passionate yearnings of those that have been oppressed, and still fewer have the vision to see that injustice must be rooted out by strong, persistent, and determined action. I am thankful, however, that some of our white brothers have grasped the meaning of this social revolution and committed themselves to it. They are still all too small in quantity, but they are big in quality. Some, like Ralph McGill, Lillian Smith, Harry Golden, and James Dabbs, have written about our struggle in eloquent, prophetic, and understanding terms. Others have marched with us down nameless streets of the South. They sat in with us at lunch counters and rode in with us on the freedom rides. They have languished in filthy roach-infested jails, suffering the abuse and brutality of angry policemen who see them as “dirty nigger lovers.” They, unlike many of their moderate brothers, have recognized the urgency of the moment and sensed the need for powerful “action” antidotes to combat the disease of segregation.”

If not now, when? Fascism is not as settled in as it will be in the future. Use your buying power while we all still have one to sent strong messages to corporate collaborators NOW!